"New Marketing System Gives Small Business an Edge"


October 1, 2004 Las Vegas, NV - CustoMores is a small Marketing and Consulting Firm with a very large vision - that of supplying small retail businesses and service professionals with a much needed marketing edge. They call their new approach the 12X12 Intelligent Marketing System. (12 months, 12 blocks, 12 steps). The philosophy behind the 12X12 system is simple - brand locally and consistently and use the best information and presentation to achieve the most impact.


With the average man-on-the-street being exposed to nearly 3000 advertising messages a day, at a time when nearly 89 percent of every piece of advertising you see and hear is forgotten after 72 hours, getting attention for any business owner becomes a very difficult task. Customores accomplishes this feat in two steps. First, they create a powerful business identity package with a talent pool of top-notch artists. The goal is to start with stunning graphics for instant impact. The philosophy behind this is simple - if they notice you the first time out, you are way ahead of the pack.


The next step is to target local residents within a five-mile radius of the business with a new marketing technique called "Info-Marketing". This technique is basically the repackaging of advertising as information. Says Owner, Daniel Sage, "We are truly living in the “information age” where the hunger for information should be not be ignored but rather embraced as the direction advertising needs to go. I see the explosive growth of the Internet, as a powerful wake up call to the fact that content really is king. Simply put, people will tend to ignore advertising but continually seek news and knowledge.”


The intention of “info-advertising” is to increase the effectiveness of every business promotion item by giving the consumer an advertising piece that is not disposable. That “piece” is information. CustoMores is currently one of the only Marketing Firms in the nation incorporating this insight into all aspects of its’ promotional campaigns.


As far as regional and neighborhood advertising methodology, the fact is, some 90% of consumer purchases are now made within 3 to 5 miles of home. (Think about your own buying habits) The entire success of Chain Stores and Franchises is built upon the science of “market saturation and consumer convenience". By setting up a shop on every corner of urban and rural America (based on the growth rate) the chain stores have fine-tuned the term “close to home” and made it Americas’ reality.


CustoMores is simply utilizing the same data and strategies and incorporating this inside knowledge to benefit the small, single store retailers to help them compete with the big boys. Says Sage, "These techniques and insights will allow us to accomplish in a single campaign what many other ad agencies and direct mail co-ops do in five. We use a combination of guerilla promotional techniques offline and integrate those it with the web to make our client stand out in the neighborhood he or she calls home."


As far as the web, Overture, including Yahoo, is targeting small businesses with the launch of Local Match, a new pay per click service enabling half mile radius precision targeting in the US. Anxious to secure some of the $22 - $94 billion local advertising market, Overture developed Local Match in response to the growth of online directories such as yellow and white pages. The new service is available for Yahoo, Microsoft MSN, some InfoSpace websites, and Google recently launched a similar regional marketing program.


According to marketing research experts the Kelsey Group, Small and Medium-sized Enterprises (SMEs) will spend $50 billion on GeoCommerce by 2006. The study also reveals that approximately 10 million U.S. small businesses spend an average of $4700 each year on advertising and marketing across all media. In 2000, this translated into a local media market of $33 billion dollars spent by small businesses on print Yellow Pages, newspapers, Web sites, banners, direct mail, coupons and other locally targeted advertising and promotional media.


CustoMores is a one-stop shop for logos, tag lines, print materials, website design and promotion, direct mail campaigns and lead lists, local media placement and print advertising, ad rates, internet yellow page and search engine placement, and above all -12 months of consultation on what works and what doesn't.


Currently Featured on the Entrepreneur Magazine website, they can be reached at





Daniel Sage | President |

Web Site |

Phone | 702-212-1259