What
is Info-Marketing? (See
Sample Demographic Profile Here)
Info-Marketing is
a Powerful Hybrid of Target
Marketing and
Information
Sales Techniques I have developed
over the past 2 years. The Goal of Info-Marketing is to
build a Quality Prospect Database
of Clients by mixing vital Information
into all your Marketing
and Promotional
Materials.
See Samples
The
Traditional Advertising mediums have become less and less
effective over the past few years. We poor consumers have
been bombarded and no longer respond to even the most expensive
campaigns.
Over
3,000 Advertisements a day! (How many do you remember?)
The
Point is - none of us See or Hear these Advertising Messages
any longer! And
yet, the Advertiser (You) has to continue to promote every
week to survive - Even though the audience has completely
Tuned Out!
The
Reason for this is due to the PASSIVE
Nature of this Relationship.
Along comes the Internet
and the World Wide Web.
The
Audience (Your Customers) now have a way to seek
out and respond to only those businesses they decided will
benefit them. The audience is now in control of the equation.
They are therefore no longer passive. The Inter-Active Internet
audience is fully AWAKE.
We
are now living in the Information Age.
"Information" is what makes this age Click.
90%
of the Webs Popularity is due to the fact that online seekers
can find what THEY want instead of what is pushed in front
of them.
The Internet is a
Free Information Medium. Every-One who has a computer
Benefits from this wonderful Inter-Active
Exchange. (There has Never been anything like
it!)
In
all of your advertising and marketing campaigns you must
NOT ignore this mind-shift. You must engage, educate, or
amuse your new audience on his own turf....His very own Home.
It is logical
therefore to conclude that the more valuable the information
you offer - the more easily it can be distributed. Once
the information is properly packaged, then the real work
begins – finding the best ways to get it to the customer
with your little advertisement attached.
This
is the Essence of Info-Marketing.
You
must determine where those potential clients gather both
On-line and Off-line the and how to utilize the wonderful
Web in order to bring the audience to that little piece
of ground you call your business place.
This gives
you a Double Advantage in your Promotional Strategies.
Here's how it works...*Calculate
your Profit margin per sale by 2% of 5000. (A Very low response.)
If Your Profit per sale is $25.00 X 90 Sales that's $2250.00
TOTAL Profit. A 5% response is 6000 dollars! The cost of
5000 Promotional pieces mailed to 5000 Local leads is approximately
$2000.00 Total
Local
Marketing / Advertising / Promotion / Sample
Demographic Profile
Neighborhood
Information
/ Las Vegas, NV / General Demographic Profile
Top of Page
|
|
City
/ State |
Las
Vegas, NV |
National
Average |
Population
of Las Vegas: |
421219 |
8385 |
Median
Age: |
33.86
years |
36.00
years |
Median
Household Income: |
$40877 |
$36169.94 |
Percentage
of Single Households: |
51.82% |
40.55% |
Percentage
of Married Households: |
48.18% |
59.40% |
Percentage
Families
(households with children): |
64.27% |
72.14% |
Average
Household Size: |
2.46
people |
4.05
people |
Percentage
College or Better: |
19.1% |
20.37% |
Percentage
White Collar: |
48.83% |
46.00% |
|
Las
Vegas, NV |
National
Average |
Cost
of Living Index: |
105 |
100 |
Average
Yearly Utility Cost: |
$2519.03
|
$2567.34 |
Average
Household Total Consumer Expenditures: |
$38810.42
per year |
$37034.21
per year |
Average
Household Education Expenditures: |
$389.31
per year |
$359.07
per year |
Average
Household Entertainment Expenditures: |
$2123.88
per year |
$1965.76
per year |
Average
Household Transportation Expenditures: |
$7747.58
per year |
$7475.12
per year |
Average
Household Retail Expenditures: |
$18040.92
per year |
$16934.35
per year |
Average
Household Non-Retail Expenditures: |
$20769.50
per year |
$20096.54
per year |
|
Las
Vegas, NV |
National
Average |
Single
Family Home Sale Price Index: |
127 |
100 |
Percent
Homes Owner Occupied: |
46.61% |
64.61% |
Average
Dwelling Size: |
4
rooms |
4.54
rooms |
|
Las
Vegas, NV |
National
Average |
Average
Winter High Temperature: |
42.90
degrees |
40.70
degrees |
Average
Winter Low Temperature: |
23.06
degrees |
19.35
degrees |
Average
Summer High Temperature: |
87.75
degrees |
86.40
degrees |
Average
Summer Low Temperature: |
60.09
degrees |
62.48
degrees |
Average
Annual Precipitation: |
10.81
inches |
37.69
inches |
Air
Quality Index: |
3 |
3.42 |
Total
Crime Index: |
354 |
100
(county average) |
Personal
Crime Index: |
300 |
100
(county average) |
Property
Crime Index: |
366 |
100
(county average) |
Culture
Index: |
134 |
86.95
(national average) |
|
DEMOGRAPHIC
PROFILE
Las Vegas, NV 89107
Top of Page
|
22.34%
of residents in this area fit the
following profile: |
|
Demographic:
Median
age is 35.6 years.
Many households include school age
or adult children.
Socioeconomic:
Represents
4.1 percent of all 1999 U.S. households.
Median household income is $40,500.
Almost a third of the households
earn $50,000 or more.
Income reflects the earnings of
working couples aged 45-64 years.
Emphasize investments over savings.
Almost 20 percent of the households
are drawing retirement income.
Residential:
Comprised
of older, owner occupied single-family
homes. |
|
21.7%
of residents in this area fit the
following profile: Top of Page
|
|
Demographic:
Median
age is 40 years.
About 35 percent of the householders
are aged 65 or older.
Single-person households account
for more than 40 percent of households.
There are few children.
Socioeconomic:
Median
household income is $34,900, just
slightly higher than the national
average.
Many of the householders are retired.
Almost 40 percent receive Social
Security; 20 percent are on a pension.
Poverty and unemployment rates are
low.
Inclined to save rather than invest.
Residential:
Two-thirds
of the housing is multi-unit and
built before 1970.
Home values are average. |
|
16%
of residents in this area fit the
following profile: Top of Page
|
|
Demographic:
Median
age is 32.0.
Two-thirds of the households are
couples, most with children (over
50 percent higher than the national
average).
33 percent of the population is
under the age of 20.
Socioeconomic:
Represents
4.0 percent of 1999 U.S. households.
Most families have two incomes.
Median household income is $41,300.
Less likely to have completed a
four-year degree.
Residential:
Homes
are newer, single-family homes built
during the 1970s.
Most homes are owner-occupied and
valued about 20 percent below the
U.S. national average. |
|
|
|
Start
Marketing Today where your Business is - In your Own Neighborhood,
and find more of the CustoMores you need to Thrive and Survive.
Smart Marketing Starts in your LOCAL Neighborhood.
CUSTOMORES
is based out of Las Vegas, Nevada. Top of Page
Contact
Us
info@customores.com
(702) 445-7224 / Las Vegas.