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(OR 300 Reasons Why It Needs to CHANGE)
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"Exhibit A " - (Ad Age and Various Pubs) Advertising Blues / General Stories


  1. Just Make It Stop: 4A's Hires PR Help (Fed Up With Bad Press for Ad Industry...) (Read Story)
  2. New Data Collection System Could Threaten Ad Agencies (Read Story)
  3. Audience Tracking Issues in a Time of Media Upheaval (Read Story)
  4. Opinion Fatigue: Inside The Market-Research Crisis (Read Story)
  5. 'Engagement' Media Metrics: A Status Report (Read Story)
  6. Interview with the Editor of American Demographics (Read Story)
  7. U.S. Automakers: Too Many Brands, Too Little Courage (Read Story)
  8. Marketing Implications of New Census-Bureau Consumer Data (Read Story)
  9. How 'Gut Instinct' Advertising Decisions Hurt Marketers (Read Story)
  10. Bottom Line of the TV Upfront: Third Year of Revenue Decline (TV) (Read Story)
  11. The Gadgetry Networks That Threaten Traditional TV (TV) (Read Story)
  12. Triumph and Failure at the TV Upfront Presentations (TV) (Read Story)
  13. Why The TV Upfront Will Become a Year-Round Event (TV) (Read Story)
  14. Changes in The 2006 TV Upfront (TV) (Read Story)
  15. Implications of TV's Shift to Commercial Ratings (TV) (Read Story)
  16. Magazine Publishers Hobbled by Own Previous Hype (PRINT) (Read Story)
  17. Print Publishing Decline Quickens as Digital Media Soar (PRINT) (Read Story)
  18. Isn't That Rich? Citigroup Axes Millions in Media Spending (Read Story)
  19. Is the Teen Girl Print Magazine Category Doomed? (PRINT) (Read Story)
  20. Clearing the Clutter: Shutting Down Weak Magazines (PRINT) (Read Story)
  21. Race and the New York City Advertising Industry (Read Story)
  22. Historic Decline in Soft-Drink Sales to Continue... (Read Story)
  23. Inside Big Food Marketers' Rush to Advergames (Read Story)
  24. Exporting a Dying Content Model to a New Medium? (Read Story)
  25. Energizer to Review $100M-Plus Media Account (Read Story)
  26. Howard Stern's Ad Rates on Sirius Slump to Low of $5,000 (Read Story) top
  27. Newspapers Brace for Macy's Advertising Shifts (Read Story)
  28. Measuring ROI Eludes Half of Top Marketers (Read Story)
  29. Wendy's Erupts in Ad Revolt (Read Story)
  30. Worldwide, Advertising is Losing Share (Marketing Chiefs are shifting their Spending…) (Read)
  31. What's Wrong with Advertising? You pick! (Read Story)


"Exhibit B" - (Media Post) Advertising Blues / More General Stories

  1. Advertising After the End of Mass Media (Read Story) top
  2. The Future of Advertising is Here (Read Story)
  3. The Rise of the Consumer-Generated Media Machine (BY CABLE NEUHAUS / April 2005 issue) (Read Story)
  4. The End of Advertising and Media as We Have Known It (Read Story)
  5. New-Think Marketing Effort Collides With Old-Think Media Types (Read Story) (Philips' 'Simplicity' Campaign: A Brilliant Creative Standout ) (Jonah Bloom) (Read Story)
  6. Agencies Short on Real Ideas Should Check Out Edelman.com (Jonah Bloom) (Read Story) top
  7. Some Thoughts on Obsolete Business Models (Read Story) (And How Big Agencies Have Done Remarkably Little to Reinvent Themselves / Jonah Bloom) (Read Story)
  8. Where are the Revolutionaries? (Read Story)
  9. New Book Reports 37% of All Advertising Is Wasted (Read Story) top
  10. But New-Think Marketing Effort Collides With Old-Think Media Types (Jonah Bloom) (Read Story)
  11. Though Ad Rules are Changing, You Still Have to be Consistent (By Rance Crain) (Read Story) top
  12. Risk Aversion is Risky Business for Marketers and Agencies (Among Other Things, It Makes Advertising Creativity an Endangered Species (By Rance Crain) (Read Story)
  13. Global Brands - BusinessWeek/Interbrand rank the Brands that best built their Images -- and made them Stick
  14. Consumers Rebel Against Marketers' Endless Surveys (30 Top Industry Execs Gather to Discuss 'Opinion Fatigue' Crisis - By Jack Neff) (Read Story)
  15. Media Is Dead! Content Is Dethroned! Passion Rules! / Commentary (Read Story) top
  16. 'Mass Media Marketing is Over' – Mcdonalds Chief Says… (Read Story)
  17. Why Hollywood Studios Are putting Billions in Play as Lions Gate, Fox Seek Forward Media Agencies (Read)
  18. Entrepreneur Magazine says you have to expose a message an average of 27 times before he'll buy. (Read )
  19. Ad Advertising Week: All Hail Fragementation (Read Story)
  20. The Future of Advertising The Implications For Marketing and Media (Read Story)
  21. When Things were Easier for Marketers (Read Story)
  22. Your Marketing Sucks (Read Story)
  23. Is Advertising Dead? (Read Story)
  24. Why Advertising is Broken (And How to Fix it) (Read Story)
  25. Making Your Advertising Message Stand Out (Read Story)
  26. MORE Ad Blues Headlines and Links.. Including What's Wrong with Advertising....(Read )



"Exhibit C" - (Ad Age) Advertising Blues / TV BLUES top

  1. New Study has good and Bad News for Television Advertising Industry (Read Story) top
  3. Cable Upfront Moving Slowly (Read Story)
  4. Prognosis For TV's Upfront: Not Dead, Just Lounging, In Semi-retirement (IS THE UPFRONT DEAD?)(Read)
  5. Omnicom Bigwig Hasn't Forgotten Telly and Print (Read Story) top
  6. J&J To Upfront Market: Drop Dead (Read Story)
  8. McKinsey Study Predicts Continuing Decline in TV Selling Power (Cites 50% Drop in Viewers, 40% Hike in Prime-Time Ad Spend Over Last Decade) (Read Story) top
  9. TV Affiliates: Exclusivity is Dead (Read Story)


"Exhibit D" - (Media Post) Advertising Blues / TV BLUES top


  1. NBC Cuts Jobs Due To Weak TV Ad Performance (Read Story)
  2. NBC Universal to Retool, 700 Positions Axed (Read Story)
  3. Advertisers Losing Faith in Traditional TV Advertising (Read Story)
  4. NBC Chief: Nielsen Will Be Real Winner in Commercial Ratings (Read Story)
  5. Fosters' Quits U.S. TV Ads, Moves Online (Read Story)
  6. Disney Earnings Spike Up, TV Ad Market Flat (Read Story)
  7. Washington Post Co. Sees Flat TV Revenues (Read Story)
  8. Buyers, Sellers Put Brakes On Nielsen's Commercial Ratings, Plan Meeting To Vet Issues (Read Story)
  9. Recycling The Past....(Read Story)
  10. Better ROI from YouTube Video than Super Bowl Spot (Read Story)


"Exhibit E" - (Ad Age) PRINT and RADIO Blues top

  1. Newspapers Circ Continues Decline; Pubs Tout Online Gains (Industry Loses 1.2 Million Readers in Six Months Read)
  2. Imagining the Day When the WSJ Print Edition Folds (Newspapers) (Read Story) top
  3. Print Media Strikes Back (Newspapers) (Read Story)
  4. Newspapers' Next Best Opportunity Is Local (Newspapers) (Read Story)
  5. US Online Adspend Will Overtake Newspapers by 2008 (Magazines) (Read Story) top
  6. Are Magazines Dead? (Magazines) (Read Story)
  7. Iceberg Dead Ahead / Commentary (Magazines) (Read Story)
  8. Assessing the Shrinking Teen-Magazine Market (Magazines) (Read Story) top
  9. Magazines - The Safest BET in Advertising (Read Story)



"Exhibit E" - (Media Post) PRINT and RADIO Blues / top


  1. Magazines Mark Down Tough First-Half for Circulation (Magazines) (Read Story)
  2. Circ Battle Looms Over Paid vs. Verified (Magazines) (Read Story)
  3. Local Papers Brace For Federated Ad Drawdown (Newspapers) (Read Story)
  4. B-to-B Trade Remains Staid, Shows Outpace Ad Pages In Business Pubs (Magazines) (Read Story)

"Exhibit E" - RADIO Blues

  1. Radio's Still Mired, Ad Demand Remains Tired (Read Story)
  2. On The Radio Ad Dial: CBS Gets Less, Clear Channel More (Read Story)



"Exhibit F " - (Various) The Web / Stealing and Streaming top

  1. Rich Media E-mail--Alive or Dead? (Read Story)
  2. ABC's Streaming Video Success Test Found 87% of Viewers Recalled (Read Story)
  3. Advertising Web Sellers Build Own 'Upfronts" (Read Story)
  4. MySpace Draws Ads by Offering 'Safe' Content (Read Story)
  5. Advertisers Change Channels (New Media Advertising hits all-time High as Traditional Media Pays the Price)
  6. Marketers Cast Around on Net, but It's Still a Fishing Expedition (Internet Spending) (Read Story)



  1. Web Slows Worldwide Ad Expansion, Marketing Too... (Read Story)
  2. Marketers Demand Audited Ad Figures From Online Publishers (Read Story)
  3. How GoogTube Merger Will Change Online Media and Marketing (Read Story)

7. Exhibit G - 125 Major Accounts "In Review" - "Moved or Moving" / Advertising Age

8. Exhibit H - 100 Major Accounts "In Review" - "Moved or Moving" / Media Post

ADVERTISING REPORTS | Accountability | Future of Advertising | Advertising Trends | New Marketing Complexities | Purple Cow - Excerpts


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The Facts and Stats on Mobile Outdoor Advertising...

  • Some 150 Million Americans Commute Every Business Day.
  • The Average American Travels 15,000 Milers Per Year.
  • Outdoor Media Reaches 96% Percent of US Consumers.
  • The Average Truckside AD Reach is about 50,000 per day.
  • The Average CPM Rate for Truckside Ads is around $1.50!
  • According to the American Trucking Association - The Average Delivery Truck Makes 16 Mil. Impressions a Year.